Making white teeth achievable and affordable whilst keeping your lovely teeth safe! We started Smirk in 2014. Selling a few pots of tooth brightening powder from home and supplying a few local salons. People soon started to rave about the product and asked where they could buy it online. Not one to disappoint, we upped our game and decided to launch our website.

We don't make unrealistic claims, promise the earth, or in our case a set of Simon Cowell teeth. We know everyone wants a whiter smile and we know most staining will be removed with the products we have.

Since then, we've launched Smirk Tooth Strips too. These help target deeper stains within the enamel. All our products are UK & EU safety tested and registered. We know what we do won't change the world, but we can change your smile.