The Smiles story begins way, way back. We provided teeth whitening in a clinic based in Sheffield (UK), then known as Smiles11. The law changed soon after. It fast became illegal to offer teeth whitening in clinics without being a qualified dentist. As we’re not one for crossing the wrong side of the law, we closed the clinic with immediate effect.
We were tired. Clinics provided now illegal teeth whitening and products on the market just didn’t work. Customers were ripped off, bored and disappointed. We reached out to a couple of dental professionals whilst researching products that would be safe, legal and effective.
After months of research and testing we found our product and Smiles Tooth Powder was born. We had our product safety tested and registered with all the appropriate legal people.
We finally launched our first product Smiles Tooth Powder in 2016.
In our first month of operating we received an incredible amount of feedback and website traffic went through the roof!
Since then we have refined our products to better reflect our company ethos and goals. We know this extra love and passion shines through in our end result, whiter teeth.
We’re proud of our brand and the recognition it’s gained. We’re featured in some of the UKs top magazines and press. These include: Vogue, Cosmopolitan, GQ, Esquire, Men’s Health, Men’s Fitness, Women’s Health and Elle Magazine.
We’ve got lots of lovely, exciting new stuff coming your way in 2017. We guarantee you won’t be disappointed.
Order your teeth whitening goodness here.